Gender Intelligence is a Business Issue
It’s not about accommodating women. It’s about engaging your total workforce.
Based on her recent research with The Financial Post Top 100 Companies, Dawn Frail reveals what companies need to know about women leaders, and what women leaders need to know about companies. The Ruby Report addresses the three critical initiatives that companies MUST have in place if they wish to profit from a gender-diverse leadership team. If your gender diversity efforts aren’t paying off, then this book can help you figure out why. Filled with revealing insights from women leaders about what really helped get them promoted, this book is a must-read for companies ready to profit by letting their talented women shine. (Back cover)
Gender equality has evolved from being a women’s issue to being a business imperative that gives companies a competitive advantage.
While much research has been done to try to figure out why women lag so far behind men in positions of senior leadership, the resulting knowledge shows that by the time women reach the top of organizations, their numbers are sparse, even though they entered the leadership pipeline in equal numbers compared to men. The issues of time in leadership, education and leadership capability have all been studied, as has salary inequity. Flexible work arrangements and leadership development practices have also been studied. While this is all-important information, it seems that we have not yet seen an explanation that addresses the root cause of this issue. The Conference Board of Canada claims that if “organizations are to achieve relative gender balance, significant change in talent management and leadership management practices will be required,” which points to proactive practices.
Frail identifies critical proactive practices that impact a company’s bottom line.